END HIV STIGMA, cASEY HOUSE CAMPAIGN
Insight: For many people living with HIV, the hardest thing isn’t navigating treatment, it’s people’s reactions.
Idea: For many people living with HIV, the greatest challenge isn’t managing treatment, it’s managing how others respond to their diagnosis. Introducing “The Real Reaction” highlights the range of reactions people living with HIV face in everyday situations. By bringing these reactions into the spotlight, the campaign encourages audiences to reflect on their own behaviour and question the stigma that still surrounds HIV.
pEOPLE LIVING WITH HIV ANONYMOUS CALLS FOR HELP
Anonymous calls from people living with HIV reveal the painful reactions they faced after sharing their status. Their stories reveal how stigma, fear, and misunderstanding can hurt more than the diagnosis itself.