Twinder (Twix + tinder)

The Insight: Everyone’s tired of almost-matches. What people really want is the feeling of two halves snapping together perfectly, that instant click when something finally feels complete.

The Idea: Twinder combines Twix and Tinder, turning the famous Left vs. Right rivalry into a playful matchmaking game.  It reimagines the rivalry as an interactive experience. Fans swipe between Left Twix and Right Twix personalities through installations and social platforms to find their ideal side. By gamifying the brand debate, Twinder turns the rivalry into a shareable moment that promotes participation and brand loyalty.